8 Tips for Radio Promo

  1. Be awake and have plenty of energy. Give yourself at least an hour to “wake up” before you go on air. Coffee, obviously. Be able to match the enthusiasm in the room or you’ll struggle to get a word in.
  2. Listen to the show on the way there. This allows you to blend in with their style a little easier. See if there’s a topic you can callback. You’ll also learn their names, and hosts respect this.
  3. Be prepared with material. Most deejays will ask you ahead of time if there are topics you want to talk about, so be able to lead the conversation into some of your quick punchlines.
  4. Don’t press the envelope on content. They have much stricter regulations, and if they’re worried about what you’ll say, they’ll wrap up your airtime early.
  5. Ask to play along with whatever games they have. Their listeners love their regular bits, so have fun being a part of them. Add your own touch to it for easy laughs and to stay on the air longer.
  6. Take the initiative to get on the air. Sometimes clubs organize appearances for you, but not always. Send out some emails on your own or use social media to reach out to the on-air personalities. If they can’t fit you on, sometimes they’ll at least plug the show or let you call in. Look up addresses of the stations too. A lot of times they’re all located in the same building, so you can cover a wide variety of listeners.
  7. Plug all your info. Be sure you’re aware of showtimes, promotions, and anything else you can say to attract people to the show. Include your web page and social media handles too.
  8. Send a thank you note and stay in touch. This will help you for next time through. Radio can do wonders for filling the seats.

Radio isn’t just for headliners, clubs will often send the feature too.  Building a following is a great way to get re-booked and move up the ranks.

For more tips on how to make money in stand-up comedy, order my book, Don’t Wear Shorts on Stage. It’s also available in ebook format on Kindle, Nook, iTunes, etc.

 

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About Rob Durham

With an English Degree, three years as a doorman at the Columbus Funnybone, over a decade of stand-up experience, and a recent certification in teaching high school English class, writing a book seemed like the next inevitable step for Rob Durham. The son of a coach, Rob has an excellent ability to teach and explain things in the easiest and most direct way possible. His (often labeled ridiculous) memory allows him to think of every possible situation that a new comic might face because at one point he was there too. Rob gives an inside look at comedy that doesn’t sugarcoat the challenges every performer faces. Without ego and the myth that “anyone can do it” Rob gives the reader a true feel of what living the so-called dream feels like, from preparing for that first open mic night to touring the country. View all posts by Rob Durham

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